Michael Velardi, Resource Marketing Corporation

SVP and Dialing Manager

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Speaker Session:   The 3 Efficiencies Driving Call Center Profitability… and How to Improve Them

Michael Velardi is Senior Vice President at Resource Marketing Corp, a 100-seat call center focused on the solar and mortgage industries. He has pushed the envelope in managing lead gen call centers for efficiency and profitability. Michael is a predictive dialing expert who knows how to drive the capabilities of a predictive dialer to the very edges of functionality. His strategy combines creativity and in-depth reporting to inform his tactical decisions in real time, as well as to track trends across the call center’s performance. Michael’s approach to running a cutting edge lead generation call center incorporates superior artificial intelligence, list and agent analytics, and automated workflows, all supported by a compliance backbone to successfully increase production and grow the company.