Frank Pettinato, Avantive Solutions


Share This Content

Speaking Session:   New Reality: Navigating Covid-19 from the Perspective of a BPO

Frank Pettinato is an accomplished leader, having held C-level positions in the consumer goods, business services and technology industries. His particular areas of expertise include strategic leadership, sales and marketing, innovation and technology.

Currently, Mr. Pettinato is the CEO of Avantive Solutions (private: Deerpath Capital Management), a global business providing digital marketing, contact center, and business process outsourcing (BPO) solutions to the world's largest corporations in the publishing, telecommunications, and healthcare sectors. With worldwide delivery capabilities, multi-shore, multi-language and omni-channel solutions, iPacesetters offers clients a unique and diverse set of services to meet their evolving needs and drive their business’ success. Mr. Pettinato has full P&L responsibility and oversees all aspects of iPacesetters business, including the development and execution of the Company’s strategic plan, all aspects of business operations, sales, account management and marketing.

Before joining iPacesetters, Mr. Pettinato was the GM of C3i Solutions, (public subsidiary: Merck and Co.) C3i is a BPO specializing in global, high-touch consumer, patient and end user engagement, and is a recognized leading provider of omni-channel contact center services to global companies in branded consumer products categories, in particular the food and beverage, soft/hard goods and retail industries. Mr. Pettinato help lead the sale of C3i to HCL technologies in April 2018.

Prior to joining C3i Solutions, Mr. Pettinato was the President and CEO of Corporate Call Center, Inc., (Private: Guardian Capital) a multi-channel contact services company specializing in inbound and outbound sales campaigns, membership enrollments and retention, and member services for the highly regulated health insurance industry. He served as the driving force behind the turnaround and restructuring of the private equity held company, into an industry leader amid the changing insurance market, driven by health care reform in 2010.

Mr. Pettinato has served as SVP of Sales and Marketing at Pro Phase Laboratories (public), COO/EVP of Global Operations & Technology at Ascendia Brands (public), and VP of Operations and Chief Technology Officer at Visalign LLC (Private: SCP Partners). He was a co- founder and principle owner of the Standing Stone Group, a technology business services company, which was sold to Visalign LLC.

Frank started his career in research and development, advanced manufacturing and technical sales with the AT&T Bell Laboratories, Lucent and GE information Systems.

In addition to his executive career, Frank has served in a consulting role for a number startup companies, helping them to analyze markets, launch new products and expand existing offering and products. He is a recognized expert in the subject of consumer engagement and innovation, and has been a guest speaker for SOCAP and the GMA, has been published in Forbes magazine, PM360 and CRM magazine, and blogs regularly for CustomerThink.com.

Mr. Pettinato holds a Masters of Business Administration in International Business from Saint Joseph’s University in Philadelphia, PA, and a Bachelor of Science in Mechanical Engineering from Temple University.